mandag den 21. april 2008

Sony Foam City



Sony tager igen prisen for fedeste, mest kompromisløse og formentligt dyreste reklame. De har smidt hoppebolde igennem San Fransisco, sprængt maling i luften over boligblokke, sluppet modellervoks kaniner løs i New York, og nu altså omdannet Miami til verdens største skumfest.

"In Sony's new "Foam City" ad, Miami becomes a soapy free-for-all when 120 million gallons of bubbles are unleashed in the streets. The world's largest foam machine was custom-built for the shoot, and pumped out over 500,000 gallons of foam per minute. The commercial is for Sony's cameras, and locals got Alpha DSLRs, Cyber-shots, and Handycams to shoot the experience."

via Gizmodo

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